The Hidden Truth About the Internet Marketing Silver Bullet

The quest for some kind of internet marketing “silver bullet” is fraught with a host of pitfalls that the vast majority of folks venturing online for the first time fail to realize when they begin. The journey treks through a convoluted and twisted trail that changes directions at every corner and those who travel this path are forced to pass through a morass of shady promotions promising a selection of set-it-and-forget-it turn-key riches on auto-pilot in exchange for a credit card number and email address. Maneuvering through this labyrinth often proves more than the average person can handle and many wind up abandoning their dreams altogether.

So why do we keep going and what are we hoping to discover?

I recently surveyed a large group of people who are trying to make money online and asked them what kinds of things were important to them and what kinds of things they avoided. Their answers were passionate, raw and often eye-opening.

The top response to the survey shouldn’t be much of a surprise, but it is amazing how many times this fundamental element is missing in internet promotions. When this ingredient is present, the rest of the journey is relatively easy. When it’s not there, however, it’s virtually impossible to be successful. The number one thing that most people are looking for is honesty.

The majority of people who are working on the internet to earn some extra cash have been taken by at least one scam along the way. The program makes promises that suddenly disappear once your payment has gone through. These hucksters are often very skilled at deceit and deception and their copywriting skills and near-hypnotic persuasion methods convince the unwary traveler to pull out their credit card and enter the information into the form. After hitting the submit button they are often left with little more than a glop of worthless cyber-poo or, on the other end of the spectrum, as overly complicated “system” that managed to take hours and hours of your time without really teaching you anything worthwhile.

When someone is thinking about ordering your product or joining your business opportunity, the most important thing that they are concerned about is whether or not you are honest. In some cases, people are almost half-way expecting your offer to be a some sort of scam. The reality is that even though you are honest and would never even dream of doing anything unethical, it is absolutely imperative that you demonstrate to people that you are honest and that you can be trusted. If you are unable to do this, the majority of people will simply not do business with you.

The second most popular response from the survey about what people are looking for, was finding someone who will really help them and who will answer their questions about the program. This doesn’t mean that you have to spend all of your time holding people’s hands, but it does mean having a good system for communicating with customers and being available to help people. Most of the time, just having a good “support desk” software program can take care of this issue.

The bottom line is that people want to be treated with respect. Many marketers forget what it was like when they first got started online. They forget that people don’t yet know some of the things that they now take for granted. As a result, they often use terms or refer to processes that are completely foreign and confusing to the person just starting out. Having someone willing to help them to understand the material or a particular process is invaluable.

If you can convince your visitors that you are honest and can truly help the people who join your opportunity or purchase your product, your internet business will rapidly rise to the top. Unfortunately, these key traits are often missing in much of what is offered online, but if you can provide them in your marketing, you will quickly attract a loyal following that will help you to build your business. This is one of the fastest ways to build true success in your online marketing.

If you’re looking for an honest internet marketing business that makes you real money, make sure you check out Tim’s online business website. Visit the Uber Article Directory to get a totally unique version of this article for reprint.

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